It’s the Semi Finals in the Euros tonight (for England & Netherlands), but before that, let’s geek out on some sales tech in edition no 4 of the Mastering Outbound Sales Tech Newsletter!

Let’s get to it…

Over the shoulder…

Tactical video tutorials of how to actually use sales tech and achieve your goals…

100% AI-Generated Emails with Twain and Clay

The day finally might be here when AI can generate 100% of your cold email copy - and it’s actually good!

This integration between Clay and Twain outputs convincing cold emails that sound human-written.

Here's how to set it up:

1. Create a table in Clay with the prospects you want to email

2. Add Enrichment > Twain and complete the simple enrichment prompts

3. Sit back and watch the magic.

Twain built their LLM with feedback from dozens of sales experts, so instead of generic ChatGPT emails, you get more human-sounding ones.

Here’s a short video showing how I set up the enrichment and the output: