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- Build a Lead Magnet With AI (And Make Your Outreach 10x Easier) + Live Events on List Building & Rapport
Build a Lead Magnet With AI (And Make Your Outreach 10x Easier) + Live Events on List Building & Rapport
#035 - Generating Pipeline
Mark Colgan
March 12, 2025 • Estimated Reading Time: 5 minutes
New In The Vault
I’ve added a lot of new resources in The Vault recently. These include:
- Upgrade Your Video Quality For < $100
- How to Build a Lead Magnet for Your Business [Playbook]
- Rapid List Building [Course]
- Want More Meetings? Fix Your Messaging in 60 Seconds [Tool]
- Building Targeted B2B Lists with Apollo [Video Tutorial]
- Automate LinkedIn Outreach with Dripify [Video Tutorial]
Coming this month:
- Partnerships Playbook
- Network Referrals Playbook
- Communities Playbook
- LinkedIn List Building (free) Video Tutorial
- Sales Mindset Training
- Sales Process Optimisations
I’m building The Vault to be a one-stop shop to answer all of your questions about sales as you run your independent business.
Sign up today for $97 p/month and cancel anytime.
Visit The Vault
Haaaaappy Wednesday,
One of the biggest mistakes I see in outreach is not having a reason to reach out.
Just sending messages that say “Hey, do you need help with X?” gets old fast.
What works better?
Providing value first.
Having a lead magnet makes outreach 10x easier because it gives you an excuse to reach out without feeling pushy.
Instead of “Do you need help?” you can say:
“I put together this [tool/checklist/template] to help with [specific challenge]. Want to check it out?”
That simple shift makes all the difference.
Common Problem: No Lead Magnet for Outreach
If you don’t have a lead magnet, you are leaving opportunities on the table.
It makes outreach easier, positions you as an expert, and helps warm up potential clients before a sales conversation.
The good news?
You don’t need a designer or developer to create one.
Simple Solution: Build a Lead Magnet With AI
For inspiration, here are two lead magnets I built recently:
The Unhinged Follow-Up Generator – A lighthearted tool for creative follow-ups.
Problem-Focused Prospecting Messaging – A structured tool designed to help my clients.
I then recorded a 32-minute step-by-step tutorial showing exactly how to create a lead magnet using Bolt.new and ChatGPT.