Draft Cold Emails With Me & December Accountability...

Happy hump day!

This week, I’m tackling one of the most frustrating challenges in outreach: knowing what to write in cold emails that get results. Let’s get to it.

Common Problem: Knowing What to Write in Cold Emails

Crafting cold emails can feel overwhelming.

How do you capture attention?

What should you include?

And, most importantly, how do you write something that resonates enough to get a reply?

Many overthink it, get stuck, or end up sounding generic.

Simple Solution: Focus on the Problems Your Buyers Face

The key to writing cold emails that work is simple: focus on the challenges and problems your buyer personas face.

By leading with their pain points, you’ll show that you understand their world and that you might just have the solution they need.

Ok, it’s simple advice, but hard to actually implement.

I’ve written thousands of emails for campaigns and never shared my drafting process publicly, until now…

To show you how I do it, I’ve recorded a 15-minute video where I walk you through my real-time process of drafting cold emails.

Please note, this is one video from an entire course - so when you watch it I will be referring to things I’ve covered in other videos.

Here’s what I cover in the 15 minute video:

00:00 - Focusing on Persona Problems
Every great email starts with understanding who you’re talking to. I show how to identify key problems faced by your buyer personas and use them as the foundation for your email. Without this focus, your message risks falling flat.

01:50 - Thinking of an Angle for the Message Body
I explain how to brainstorm messaging angles that connect with your personas’ challenges. Whether it’s highlighting a missed opportunity, offering a unique insight, or solving a pain point, the angle drives engagement.