Before you dive into this edition, I want to let you know about the new format which you’ll see from now on.

The new format will follow a “Common Problem, Simple Solution” framework, focusing on one key tactic each week that will help you generate more pipeline for your business.

This structure should still provide targeted, actionable insights without leaving you feeling overwhelmed.

From my conversations with many of you and having learned about your main challenges, the core themes of the newsletter will typically fall under:

1. Business Development / Client Acquisition

2. Sales Process Optimisation

3. Practical Marketing

4. Productivity and Automations

5. Overcoming Emotional Hurdles and Imposter Syndrome

I’ll still recommend tools and technology where relevant. But I really just want to deliver a simple solution to your challenges with generating pipeline.

The newsletter will also be renamed to Generating Pipeline (so keep an eye out for that in your inboxes next week).

Ok, that’s the end of the update, onto the content!

How Outbound Sales Tactics Helped Me Meet My Wife

Last night I gave a presentation at the Clay Club Lisbon event.

I shared what you need to be doing in 2024 to launch successful outbound campaign as well as 6 predictions for outbound in 2025.

I then wrapped up the talk with sharing how I used most of these best practices in outbound to meet my wife!

It truly was the best cold message I’ve ever sent.

I hope you enjoy.

Thanks for reading today’s newsletter. Remember, next week it will be called Generating Pipeline.

On and up!
Mark