How To Find Leads Without Sales Nav (Plus a Live List Building Demo)

Haaaaaapy Wednesday!

This week I’m sharing a workflow I use regularly that helps me build lead lists without paying for Sales Navigator.

If you’re doing manual outreach or testing your ICP, this one’s worth trying.

Common Problem: You think you need Sales Navigator to find leads

Sales Nav is great if you’re scaling outbound. But if you’re just getting started or only reaching out to a handful of people a day, it can be overkill.

And spending $99 a month when you haven’t nailed your targeting yet can feel like a waste.

Simple Solution: Use free LinkedIn to find high-fit leads

In my latest video (uploaded to The Vault one month ago), I show how I use a free LinkedIn account to build solid prospecting lists.

I walk through:

• How to filter by title, location, industry

• Using Boolean search terms like AND, OR, NOT

• Tapping into “Connections of” and “Followers of” for warm leads

• Finding lookalikes with “People Also Viewed”

• Scanning company pages and employee tabs

• Using keyword and post search to spot active prospects

• Checking out event attendees for extra context

Is it more manual? Yes. But it works if you’re doing focused, high-quality outreach.

Check out the full video below:

Take Action

• Watch the full video: How I Find Leads on LinkedIn for Free (Without Sales Navigator)

• Try building a 10-person lead list today using the filters and methods I show

• Save your best search strings somewhere you can re-use them next time (you can bookmark the search results)

Event Invite

Sell Better Live: Watch a Pro Build an Outbound List From Scratch

Thursday 29 May
12:00PM ET / 5:00PM UK

If your outbound isn’t landing, it might not be your messaging. It could be your list.

In this live session, I’ll join Will Aitken to build an outbound list in real time and talk through:

• The biggest mistakes people make when list building

• A full walkthrough of how I build mine

• How to use automation tools to speed it all up

If you want to sharpen your targeting and find better-fit leads, this one’s for you.

Register here.

That’s it for this week’s edition.

If you’ve been hesitating to start outbound because you don’t have the tools, start with what you’ve got.

Free LinkedIn can take you further than you think when you use it right.

See you next time
Mark