It’s Wednesday which means…another edition of Mastering Outbound Sales Tech!

Over the shoulder tutorial (kinda)…

Determining the gender of prospects from their first name using Clay

This was a question submitted by a subscriber through the Subscriber Requests.

🕵️‍♂️ What - Work out if a prospect is male or female using Clay’s integration with genderize.io.

🤷 Why - Depending on who to sell to, you might want to only target male or female leads. For example, you might help executive women start SaaS businesses or work with male CEO’s to help with weight loss. Therefore, you want to be able to quickly segment a list of prospects.