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- Re-Engage Past Clients (Plus a Live Workshop on Mastering LinkedIn Outbound)
Re-Engage Past Clients (Plus a Live Workshop on Mastering LinkedIn Outbound)
#032 - Generating Pipeline
Event Invite: Workshop - Mastering LinkedIn Outbound
If you struggle with LinkedIn outbound - either because you don’t know where to start or it’s just not working - you’re not alone.
Most people send messages that go nowhere.
But with the right approach, LinkedIn can be a goldmine for high-value clients.
📅 Thursday, Feb 20
⏰ 04:00 PM - 05:00 PM WET
🔗 RSVP Here
What You’ll Learn:
✅ How to target the right decision-makers without wasting time on the wrong prospects
✅ A step-by-step framework for starting conversations that actually lead to booked calls
✅ Why most outbound messages fail - and the simple tweaks that get replies
✅ The biggest outbound mistakes that kill your credibility (and how to avoid them)
✅ How to stay organised and scale your outreach without losing the human touch
This is not another generic sales webinar. I’ll be showing real examples, live demos, and giving you actionable strategies you can start using immediately.
If LinkedIn outbound has felt frustrating, ineffective, or just plain awkward, this session will change that.
🔗 RSVP Here
Hello hello,
Quick question for ya…when was the last time you checked in with a past client?
If the answer is “a while ago,” you’re leaving money on the table.
Your past clients already know, like, and trust you.
Many would work with you again - but they’ve probably forgotten about you.
Common Problem: Past Clients Would Work with You Again, But They’ve Forgotten About You
Most people assume that if a client wants to re-engage, they’ll reach out.
But the reality?
They’re busy. They’re distracted. And they might not even realise they need your help again.
That’s why waiting isn’t a strategy. If you don’t remind them, someone else will.
Simple Solution: Re-Engage Them with a Check-In Email
Sometimes, all it takes is a simple check-in to restart the conversation.
Here’s how to do it effectively:
1. Keep it casual
You’re not pitching - you’re checking in. A short, friendly email works best.
2. Reference something relevant
Mention a past project, a result you helped them achieve, or something happening in their industry.
3. Offer value, not just “following up”
Share an insight, ask about their business, or suggest a quick call to catch up.
4. Remove the pressure
Make it clear that this isn’t a hard sell - just a check-in to see if there’s a way to support them.
Example Email Template
Subject: checking-in
Hey [First Name],
[Add some personalisation here based on your relationship, their interests and previous context].
I was thinking about our past work together on [specific project] and wondered how things are going with [related topic].
I recently helped a client with [similar challenge] and thought you might find this insight useful: [brief takeaway or resource].
Would love to hear what’s new on your side - let me know if you’re open to catching up.
[Your Name]
A simple message like this can reactivate past clients, uncover new opportunities, and get you back on their radar.
Take Action: Reconnect with Past Clients This Week
Make a list of 5-10 past clients who might need your help again.
Send them a quick, value-driven and personalised check-in email.
Track responses - you might be surprised how many are open to reconnecting.
That’s it for this week!
A few quick emails could lead to your next client - so don’t overthink it.
Until next time,
Mark
ps. Thanks to those who pointed out the mistake in the subject line last week. I almost had a heart attack when I read it myself!
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