Recommended B2B Sales Software

Some of the tools I use on a day to day basis

Author

Mark Colgan
January 12, 2024

Where do I even start with the hundreds of prospecting tools?

Yep, it’s overwhelming.

With so many tools released on a near daily basis it can be hard to work out which technology is right for you.

I’m often asked which tools I use and recommend for sales and prospecting. 

On this page you’ll find the software I use on a daily basis for prospecting and other tools I’ve used and recommend.

All In One Prospecting Tool

For enriching data with almost anything, using AI, finding emails and drafting email message copy.
Visit Clay - get 3,000 free credits

List Building and Scraping

Crunchbase

Excellent for building lists of B2B companies that have raised rounds of funding and dozens of other filters.
Visit Crunchbase

Ocean

Build lookalike audiences from your best customers or prospects. Excellent filters and keyword categorisation too.
Visit Ocean

For building lists of accounts and prospects with dozens of filters. It also finds emails, but re-verify these.
Visit Apollo - unlimited email credits for free

Evaboot

Allows you to export clean data and find emails from LinkedIn Sales Navigator in just one click from their Chrome Extension.
Visit Evaboot

No code tool to automate tasks, build lists and scrape data from LinkedIn, Twitter and many more sources.

An automated data extraction tool for any website. It uses AI to predict the data and after 30 mins is easy to use.

Finding Emails

Full Enrich

For finding emails with just Full Name and/or Domain / LinkedIn URL. Also waterfall email verification process.
Visit Full Enrich - 50 free credits a month

B2B database, email lookup, Chrome extension and contact enrichment with a solid API to integrate with Google Sheets.
Visit GetProspect - 50 email credits for free

One of the original email finders and very simple to use via their chrome extension. Also launched some signals.
Visit Hunter - 50 email credits for free per month

For finding emails from full name and company or via their Chrome extension. Plus a very accurate email verifier.
Visit Prospeo

Cold Email Software

For sending emails which includes mailbox warmup, inbox rotation and a unified inbox. Also great integrations.
Visit Smartlead

For sending cold emails, automating follow-ups, and getting real responses. Also a beginner friendly UI.
Visit Woodpecker

For building multichannel sequences and leveraging AI to improve messaging. Also strong integrations with CRMs.
Visit Reply

Workflow / Automations

The "glue" connecting all your disparate systems together and allows you to automate a lot of processes behind the scenes.
Visit Zapier

For automating a lot of manual prospecting and sales tasks. Takes a little while to get familiar with the tool.
Visit Bardeen

CRM

For an easy to use and free CRM. If you're just getting started, this out of the box solution is ideal.
Visit Hubspot

For an easy and effective sales CRM that I've seen being adopted quicker and more consistently by sales people.
Visit Pipedrive

For a lightweight all-in-one CRM. It has a great Chrome extension helping you add contacts to pipelines from LinkedIn.
Visit Folk

Productivity

Text Blaze

Easy-to-use templates and snippets that sits in Chrome and you can insert anywhere with Keyboard shortcuts.
Visit Text Blaze

For helping me write better emails and social messages. It's like Grammarly but for really really good sales messages.
Visit Twain

For saving all the back and forth emails when scheduling calls and also qualifying prospects via the form questions.
Visit Calendly

For turning any process into a step-by-step interactive walkthrough with images, videos. A huge time saver.
Visit Tango

Capture, sync, and enrich contacts to your CRM directly from LinkedIn. Also has message template feature.
Visit Surfe

Video

For high quality screen recording, customisation and simple to use video editing. Also exports in 4K.
Visit Tella

For screen recording, videos and quick sharing of ideas, feedback. It's ideal for async communication.
Visit Loom

I’ll keep adding to this page when I find other useful Sales Tech.