Stop Feeling Stuck With Your Offers (Plus a Live Event on Building Rapport)

Hello from London!

I’m here delivering training for 30 SDRs (my Core Product - see below) for one of my clients.

I’ve also planned several other meetings with my consulting clients and support a new release from Twain.ai.

But first, let’s talk about a common challenge I see all the time (and have struggled with myself in the past).

Common Problem: Not Knowing What to Offer (And Feeling Stuck Because of It)

If you’ve ever felt like you should have a more structured set of offers but don’t know where to start, you’re not alone.

Many solo business owners struggle with packaging their expertise into clear, compelling offers. Instead, they end up in one of these traps:

• Selling everything custom – Every client engagement is different, meaning your business is hard to scale, and you’re always scrambling to put together proposals.

• Pricing guesswork – Without a structured offer, pricing is inconsistent, and you might undercharge simply because you don’t know what’s fair.

• Struggling with sales – If you’re unsure what you’re offering, prospects will be too. This makes selling feel awkward and scattered instead of smooth and confident.

• Feast or famine cycle – Without a clear offer progression, past clients don’t know how else they can work with you, so they move on, leaving gaps in your revenue.

It’s frustrating because you know you’re good at what you do, but if your business model feels like chaos, growth feels impossible.

Simple Solution: Follow the Ascending Transaction Model

Daniel Priestley’s Ascending Transaction Model helps solve this problem by structuring your offers in a way that naturally moves people from being aware of you to becoming paying clients.

Instead of trying to sell everything to everyone, you create a clear journey that guides prospects from small, low-commitment interactions to your most valuable services.