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Using Certifications to Build Lists, Hunting B2B Sales Triggers & Why Generating Meetings Should Be Easy
#005 - Mastering Outbound Sales Tech
Mark Colgan
July 17, 2024 • Estimated Reading Time: 5 minutes
Let’s skip the Euro’s and dive straight in today.
Over the shoulder…
Tactical video tutorials of how to actually use sales tech and achieve your goals…
Find People With A Specific Certification On Their LinkedIn Profile With Clay
This is a great strategy to build lists if your prospects need to have certain certifications for their role.
The scenario:
Let’s say you sell a plugin that integrates with HubSpot Sales Hub or youhave an agency that helps users of HubSpot with their Sales.
You need to build a list of people who actually use HubSpot Sales.
The steps:
Find the prospect’s LinkedIn profile to see their certifications.
Note down relevant certification names.
Open Clay > Create New Table.
Find People > Certification > Paste the certification names.
Preview.
Apply more filters.
Import people > Basic profile enrichment
Apply more filters and find email addresses.
Watch this 3-minute video for the steps above: