Your Ideal Clients Aren’t Finding You (Plus 73 Cold Email Tips You’ll Actually Use)

Hey hey, hope your week’s going well.

Quick one today, but an important one if you’re still struggling to generate inbound interest from the right people.

Let’s get to it.

Common Problem: Your ideal clients aren’t finding you

You’ve got the expertise. You’ve worked with great clients. You know you can help.

But no one’s knocking on your door.

It feels like you’re invisible to the people who’d benefit most from working with you.

That’s because they’re not going to guess what you do or who you help.

If your LinkedIn profile reads like a CV, or it’s vague and full of jargon, it’s costing you opportunities.

Simple Solution: Improve your LinkedIn profile to clearly position your offer

Your profile is often the first thing prospects check when deciding if they should reply, take a meeting, or refer you to someone else.

So make it obvious:

• Who you help?

• What problem you solve?

• What outcome you deliver?

If you haven’t touched your profile in a while, it’s probably out of date.

A few places to focus on:

• Headline: Don’t hide behind a job title. Make it clear what you do and who for.

• About section: Tell a short, punchy story about the people you help, the problems they have and the results you get.

• Featured section: Add case studies, lead magnets, or a link to book a call.

• Experience: Keep this relevant. Cut anything that doesn’t support the work you do today.

Your goal isn’t to impress everyone. It’s to resonate with the right people.

You can also view the LinkedIn Profile Optimisation Video Lesson inside the Client Pipeline Kickstart Course from the Vault if you want a clear step-by-step guide.

Take Action

1. Open your LinkedIn profile and read it from the perspective of your ideal client.

2. Update your headline and about section to speak directly to their problems.

3. Add one new asset to your featured section this week.

This small update can be the difference between someone bouncing and someone booking.

73 outbound tips that actually work (and how to apply them)

When I’m working with consulting clients (mostly B2B sales teams), I often get asked the same questions about outbound strategy.

So instead of repeating myself, I recorded a 30-minute walkthrough of 73 outbound email tips to help you shortcut the learning curve.

These tips were originally compiled by Jesse Ouellette (LeadMagic) from Eric Nowoslawski’s GEX Wrapped 2024 doc, and I’ve added commentary, examples, and context so you can actually apply them as a solo business owner.

Whether you’re doing all the outreach yourself or looking to tighten up your systems before outsourcing, this will help.

You’ll learn:

• How to improve deliverability so your emails actually get seen

• How to build tighter prospect lists (without overcomplicating it)

• How to write emails that get replies from the right people

• How to personalise at scale, even with limited time

• How to test properly so you learn what’s working

If you're tired of guessing and want a clearer system for outbound, this will give you the frameworks and real-world tactics to improve your results today.

Aaaand that’s a wrap!

Keep things moving. You don’t need to overhaul everything, just make one improvement today.

Have a great rest of the week - you’re doing better than you think.

Mark